Over the past several months, The Greater Kansas City Building & Construction Trades Council has been implementing their unique marketing campaign, BeYOUNION, which strives to remove the stigma that surrounds unions, and to promote the building trades.
This fall, BeYOUNION has partnered with Preps KC, a website that covers Kansas City High School Football district standings to find the best games during the season.
Since the the start of the season, six games are selected as candidates for the BeYOUnion.com Game of the Week. Fans will be asked to vote for their game as the Game of the Week. Each week the teams in the winning game will be presented a check of $250 for their program courtesy of BeYOUnion.com.
Alise Martiny, Business Manager of the Greater Kansas City Building & Construction Trades Council, believes that partnering with Preps KC was an excellent decision.
“We felt that when we are looking at our future workforce, we are marketing to athletic high school students who are perfect for the skilled trades. They practice before school and and after school…they already have that strong work ethic built in,” Martiny said.
“Another positive part of the partnership is that Preps KC covers the entire Metro. Besides talking to students in the Kansas City Metropolitan area, we have schools outside the city in Sedalia, Ottawa, and even Baldwin City, Kansas. I feel the market to rural areas is very important to understand how labor gives back to our community,” she added.
So far, the Council has presented checks to several high school football teams including Oak Park High School, Ruskin High School, Grandview High School, Van Horn High School, and Pembroke Hill.